To revitalize its struggling game console XBOX Microsoft looked at Spotify and Netflix. It adopted the subscription model consumers are already used to with music and videos. In spring Microsoft will launch the XBOX Game Pass.
First games are already teased
For only $10 users can then play hundreds of games on either their XBOX or XBOX 360. It is not yet clear which games exactly will be available. Yet an e-mailed announcement included Halo 5: Guardians, Saints Row IV Re-Elected, NBA 2K16, Mad Max, LEGO Batman, Mega Man Legacy Collection, Terraria, Payday 2, Gears of War: Ultimate Edition, Fable III, SoulCalibur II, and Tekken Tag Tournament 2 as examples.
Microsoft is not the first
Microsoft is not the first one trying the subscription strategy for the gaming market, though. Competitor Sony has a similar service with PlayStation Now. Also, EA allows unlimited access to selected own games for $30 through its EA Access service. And even Microsoft is not completely new to the concept. With the Xbox Live Gold membership, users get access to selected free games each month.
But maybe it will be the best
Still, the new service from Redmond differs from the competition. Unlike Sony Microsoft actually, lets users download the games instead of just streaming them. It furthermore supports more consoles including XBOX One and XBOX 360. With $10 it is also much cheaper priced than comparable offers. Also, players will have the chance to purchase games they played with a 20% discount later on.
It comes down to the games
The announcement sounds very promising for gamers. And it left the first impression on the market with GameSpot shares sinking around 5% right after the news were out. In the end, for the XBOX Game Pass to succeed it will all boil down to which titles Microsoft will be able to acquire for its new service.