Move your mouse over the spider web on the left to find out which factors we analyze to match most suitable games and brands.

GAME REQUIREMENTS

BRAND FACTORS

SETTING

• Leverage existing
 game engine
• Flexible gameplay allowing
 for event based integrations

• Presence in children's
 entertainment category
• Distinct IP characters
 readily adaptable

CONTENT INVENTORY

• Simple but habitual
 based gameplay
• Leveraging unique
 themes

• Popular and highly
 recognizable IP
• Themes in IP have
 a moderate resonance
 with the game

DEMOGRAPHICS

• 8-15 & 35-44
 female age group
• Strong global reach
 especially in US market

• 8-44 age group
• Reach of over 800k fans
• Loyal following led to
 increased sales of event
 items

ATTRACTIVENESS

• Potential to increase
 brand engagement through
 leveraging other successful
 games
• Strong fan engagement with
 merchandising and animated
 programs

• Rejuvenated game universe
  with new quests
• Boosted growth & retention

MARKETING POWER

• Strong fan base
 in North America
• Several animated series
 currently being broadcasted.
 Movie debuts 2017.

• Global base with a
 presence in US
• Supported by a strong
 digital presence

LICENSING FEES

• Establishing brand value
• Opportunity to
 retain loyal users

• Established brand
 value & recognition
• Potential to leverage
 nostalgic effects in more
 mature audiences while
 gaining new fans