Move your mouse over the spider web on the left to find out which factors we analyze to match most suitable games and brands.

GAME REQUIREMENTS

BRAND FACTORS

SETTING

• Leverage existing
 game engine
• Flexible settings based
 around conventional
 neighborhoods

• Presence in vintage
 movies category
• Distinct IP assets
 adapted into several games
 and platforms

CONTENT INVENTORY

• Strong recognizable
 customization elements
• Distinct yet commonplace
 themes

• Popular and highly
 recognizable IP
• Themes in IP have
 a strong resonance
 with the game

DEMOGRAPHICS

• 25-44 age group
• Strong global reach
 especially in US market

• 16-44 age group
• Reach of 3,380 active
 users daily
• 50% with medium income
• High ARPU >$60

ATTRACTIVENESS

• Several games currently
 in App Store
• Moderate performance for
 fan engagement

• Potential to expand
  ‘challenge’ & ‘hero’ themed
• Potential to expand game
  universe
• New user growth & retention

MARKETING POWER

• Strong fan base
 in North America
• Franchise reboot in the
 pipeline
• Strong digital presence,
 ie. >2.6mm fans on
 Facebook alone

• Global base with a
 presence in Europe
• Supported by a strong
 digital presence

LICENSING FEES

• Establishing brand value
• Opportunity to grow
 with new users

• Established brand
 value & recognition
• Potential expansion to
 European markets