Move your mouse over the spider web on the left to find out which factors we analyze to match most suitable games and brands.

GAME REQUIREMENTS

BRAND FACTORS

SETTING

• Leverage existing
 game engine
• Flexible game settings

• Presence in sports
 category
• Distinct IP characters
 readily adaptables

CONTENT INVENTORY

• Strong recognizable
 customization elements
• Distinct game features

• Popular and highly
 recognizable IP
• Themes in IP have
 a strong resonance
 with the game

DEMOGRAPHICS

• 16-44 age group
• Strong global reach
 especially in German,
 UK and French markets

• 16-44 age group
• Potential reach of 12m users
 in UK and Germany alone
• High ARPU >$25

ATTRACTIVENESS

• Potential to expand
 engagements in non-fully
 branded merchandise
• High fan engagement with
 opportunity to engage in the
 off-season

• Expanding relevance and
  realism in the game universe
• High user growth & retention

MARKETING POWER

• Strong global fan base
• Current local and European
 football tournaments

• Global base with a
 presence in Europe
• Supported by a digital
 media presence

LICENSING FEES

• Establishing brand value
• Opportunity to grow by
 tapping on ready fan
 bases

• Established brand
 value & recognition
• Potential to leverage
 exsiting successful game
 engine