Move your mouse over the spider web on the left to find out which factors we analyze to match most suitable games and brands.

GAME REQUIREMENTS

BRAND FACTORS

SETTING

• Leverage existing
 game engine
• Flexible gameplay allowing
 for event based integrations

• Presence in lifestyle
 entertainment category
• Distinct IP with
 unique features

CONTENT INVENTORY

• Strong recognizable elements
• Leveraging unique lifestyle
 themes

• Popular and highly
 recognizable IP
• Themes in IP have
 a high resonance
 with the game

DEMOGRAPHICS

• 16-35 female age group
 female age group
• Moderate global reach
 especially in US market

• 8-44 age group
• Reach of over 1.7m fans
• Loyal following led to
 increased sales and
 engagement sessions

ATTRACTIVENESS

• Potential to increase
 brand engagement beyond
 social media
• Strong fan engagement with
 merchandising and animated
 programs

• Refreshing game with new
  character, features and
  accessories
• Boosted growth & retention

MARKETING POWER

• Moderate fan base
 in North America
• 5 year hiatus from new
 content on broadcast media

• Global base with a
 presence in US
• Supported by a strong
 digital presence

LICENSING FEES

• Establishing brand value
• Quick and effective
 increase of new users

• Established brand
 value & recognition
• Potential to re-energise
 brand with new offering