Move your mouse over the spider web on the left to find out which factors we analyze to match most suitable games and brands.

GAME REQUIREMENTS

BRAND FACTORS

SETTING

• Leverage existing
 game engine
• Fixed game feature
 setting

• Presence in TV
 drama category
• Distinct IP characters
 readily adaptables

CONTENT INVENTORY

• Strong recognizable custom
 customization elements
• Distinct themes

• Popular and highly
 recognizable IP
• Themes in IP have
 a strong resonance
 with the game

DEMOGRAPHICS

• 25-44 age group
• Strong global reach
 especially in US market

• 25-44 age group
• 94% increase in Daily
 Active Users
• 97% increase in Installs
• 60% of users with medium
 income
• High ARPU >$30

ATTRACTIVENESS

• Potential to expand into
 digital games
• Moderate performance for
 fan engagement considering
 the shows popularity
 in the 1990’s

• Visual Expansion of
 ‘challenge’ theme
• Expanded game universe
• New user growth & retention

MARKETING POWER

• Strong fan base in
 North America
• Series reruns in several
 markets and channels

• Global base with a
 presence in US
• Supported by a meodetate
 digital presence

LICENSING FEES

• Establishing brand value
• Opportunity to grow with
 new users
• Opportunity to engage
 current users

• Established brand
 value & recognition
• Potential expansion to
 digital consumer market