Move your mouse over the spider web on the left to find out which factors we analyze to match most suitable games and brands.

GAME REQUIREMENTS

BRAND FACTORS

SETTING

• Leverage existing
 sci-fi/fantasy category
• Complementary setting
 overlap between IPs

• Leverage existing
 sci-fi/fantasy category
• Complementary setting
 overlap between IPs

CONTENT INVENTORY

• Strong recognizable custom
 characters and vehicles
• Distinct yet commonplace
 themes mirrored in IP

• Popular and highly
 recognizable characters
 and costumes
• Recognizable themes in IP
 have a strong resonance
 with the game

DEMOGRAPHICS

• 18-44 age group
• Reach of 10mm fans
 in US alone
• 50% with medium income
• Franchise revenue >$30mm

• 9-44 age group
• Reach of 20k active users
 daily in US alone
• 50% with medium income
• High ARPU >$30

ATTRACTIVENESS

• Untapped potential in puzzle
 space
• Unique engagement for fans
 in non-action category
• Complimentary IP pipeline
 activity

• Untapped potential through
 developing game loyalty
• Engagement for fans to
 boost expected Lifetime
 Value and retention

MARKETING POWER

• Global base with over 20
 active markets
• Strong digital presence,
 ie. >30mm on Facebook,
 Blogs, Community and
 discussion pages

• Global base with over 10
 active markets
• Strong digital presence,
 ie. >25mm on Facebook

LICENSING FEES

• Rising brand value
• Large budget available

• High brand value
• Large budget required