Paris Hilton in Star Girl

Paris Hilton in Star Girl

Integration
Mash-Up

Match
Animoca + Paris Hilton Entertainment

Integration Items
Dresses, sunglasses and footwear

Pricing
Paris Hilton customization package for $5.00

Platform
IOS, Android

Joint Promotion
Joint press release, social media post by Paris Hilton


Goals
 To extend the lifetime of an existing game
 To acquire new users
 To increase revenues


Outcome
 An increase of new users by 75% in IOS within the first seven days afterthe release
 An increase of 16% in sessions 

Integration
Mash-Up

Match
Animoca + Paris Hilton Entertainment

Integration Items
Dresses, sunglasses and footwear

Pricing
Paris Hilton customization package for $5.00

Platform
IOS, Android

Joint Promotion
Joint press release, social media post by Paris Hilton


Goals
 To extend the lifetime of an existing game
 To acquire new users
 To increase revenues


Outcome
 An increase of new users by 75% in IOS within the first seven days afterthe release
 An increase of 16% in sessions 

Matchmaking process

Selected success stories

Selected success stories