My Little Pony in Farmerama

My Little Pony in Farmerama

Integration
Mash-Up

Match
Farmerama + My Little Pony

Integration Items
Two two-week event quests with popular My Little Pony characters, premium items in the in-game shop

Pricing
0,99 € – 7,99 €

Platform
Browser

Joint Promotion
Farmerama and Hasbro posted on their digital channels about the visit of My Little Pony in Farmerama


Goals
 To increase the engagement of users with exciting content that matches the demopgraphics of the game
 To generate additional revenues and increase conversion


Outcome
 Boosted engagement and retention throughout the event quests 
 Above average increased sales of event quest items and contionous spending on premium items 

Integration
Mash-Up

Match
Farmerama + My Little Pony

Integration Items
Two two-week event quests with popular My Little Pony characters, premium items in the in-game shop

Pricing
0,99 € – 7,99 €

Platform
Browser

Joint Promotion
Farmerama and Hasbro posted on their digital channels about the visit of My Little Pony in Farmerama


Goals
 To increase the engagement of users with exciting content that matches the demopgraphics of the game
 To generate additional revenues and increase conversion


Outcome
 Boosted engagement and retention throughout the event quests 
 Above average increased sales of event quest items and contionous spending on premium items 

Matchmaking process

Selected success stories

Selected success stories