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MGM characters in MOBALegends

Integration
Limited DLC-Download

Match
MOBALegends + RoboCop, Chucky, Bride of Chucky

Integration Items
Content Pack featured one playable characters. Users will be able to use purchase and use the character and the associated weapons to battle with other players. Once the 4 week sale period ends, users who have purchased the characters will be able to use the purchased characters for the lifetime of the game.

Pricing
Variable Pricing between $5-$20 for a single character

Platform
IOS, Android

Joint Promotion
Trailer and posting across all digital marketing channels


Goals
 To increase user engagement with recognized and varied characters
 To increase user acquisition with the marketing buzz surrounding integrated characters
 To generate additional revenues to coincide with the holiday seasons


Outcome
Significant additional revenues from the DLC packs
Increased battles and engagement between fans of the game

MGM characters in MOBALegends

Integration
Limited DLC-Download

Match
MOBALegends + RoboCop, Chucky, Bride of Chucky

Integration Items
Content Pack featured one playable characters. Users will be able to use purchase and use the character and the associated weapons to battle with other players. Once the 4 week sale period ends, users who have purchased the characters will be able to use the purchased characters for the lifetime of the game.

Pricing
Variable Pricing between $5-$20 for a single character

Platform
IOS, Android

Joint Promotion
Trailer and posting across all digital marketing channels


Goals
 To increase user engagement with recognized and varied characters
 To increase user acquisition with the marketing buzz surrounding integrated characters
 To generate additional revenues to coincide with the holiday seasons


Outcome
Significant additional revenues from the DLC packs
Increased battles and engagement between fans of the game

Selected success stories

Selected success stories