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Ghostbusters in Hero Zero

Ghostbusters in Hero Zero

Integration
Mash-Up

Match
European Games Group + Ghostbusters

Integration Items
Quests with popular characters from Ghostbusters (Venkman, Slimer) and equipment (ghost traps, apparel), premium items in the in-game shop

Pricing
5.00€ per single item, 20.00€ per complete item pack

Platform
Browser, mobile

Joint Promotion
Hero Zero promoted the arrival of Ghostbusters on their digital channels


Goals
 To increase the engagement and keep a high level of retaining users with exciting content that matches the demopgraphics of the game
 To acquire new users
 To generate additional revenues and increase conversion


Outcome
 Increased retention when users were playing the Ghostbusters quests
 Significant additional revenues by the sales of branded premium items

Integration
Mash-Up

Match
European Games Group + Ghostbusters

Integration Items
Quests with popular characters from Ghostbusters (Venkman, Slimer) and equipment (ghost traps, apparel), premium items in the in-game shop

Pricing
5.00€ per single item, 20.00€ per complete item pack

Platform
Browser, mobile

Joint Promotion
Hero Zero promoted the arrival of Ghostbusters on their digital channels


Goals
 To increase the engagement and keep a high level of retaining users with exciting content that matches the demopgraphics of the game
 To acquire new users
 To generate additional revenues and increase conversion


Outcome
 Increased retention when users were playing the Ghostbusters quests
 Significant additional revenues by the sales of branded premium items

Matchmaking result

Selected success stories

Selected success stories