Ghostbusters in Hero Zero

Integration
Mash-Up

Match
European Games Group + Ghostbusters

Integration Items
Quests with popular characters from Ghostbusters (Venkman, Slimer) and equipment (ghost traps, apparel), premium items in the in-game shop

Pricing
5.00€ per single item, 20.00€ per complete item pack

Platform
Browser, mobile

Joint Promotion
Hero Zero promoted the arrival of Ghostbusters on their digital channels

Goals
– To increase the engagement and keep a high level of retaining users with exciting content that matches the demopgraphics of the game
– To acquire new users
– To generate additional revenues and increase conversion

Outcome
– Increased retention when users were playing the Ghostbusters quests
– Significant additional revenues by the sales of branded premium items