OUR SERVICE

LICENSING MADE FAST, SIMPLE AND COST-EFFECTIVE

OUR SERVICE

LICENSING MADE FAST, SIMPLE AND COST-EFFECTIVE

We find the perfect matching brands for your games and apps

Branded Content significantly improves key metrics that every developer and publisher seeks to optimize. Ultimately it helps to maximize the monetization of any game.
brand factors
Our effective Brand-to-Game Matchmaking increases the probable success of Branded Content, because it aligns a brand’s inherent characteristics with the unique features and target audiences of games and apps.

We find the perfect matching brands for your games and apps

Branded Content significantly improves key metrics that every developer and publisher seeks to optimize. Ultimately it helps to maximize the monetization of any game.
Our effective Brand-to-Game Matchmaking increases the probable success of Branded Content, because it aligns a brand’s inherent characteristics with the unique features and target audiences of games and apps.
brand factors

Matchmaking Example

Benefits of Branded Content


Increase
Discoverability

In the highly competitive app marketplace, brands can give a decisive advantage for a product to stand out among similar games or applications.


Expand
Markets

Branded content can be a major attractor for new audiences as well as being highly engaging to the existing user base.


Raise
Conversion

Branded items and DLC significantly rise user retention as well as the likelihood that a user converts into a paying customer.


Maximize
Monetization

More downloads, a larger user base and a better conversion rate result in a considerable boost of revenues.

Benefits of Branded Content

Increase Discoverability

In the highly competitive app marketplace, brands can give a decisive advantage for a product to stand out among similar games or applications.

Expand Markets

Branded content can be a major attractor for new audiences as well as being highly engaging to the existing user base.

Raise Conversion

Branded items and DLC significantly rise user retention as well as the likelihood that a user converts into a paying customer.

Maximize Monetization

More downloads, a larger user base and a better conversion rate result in a considerable boost of revenues.

Take advantage of branded content! Get started now and contact us!

Take advantage of branded content! Get started now and contact us!

Our Process


Matchmaking

To identify the best match between games and brands we compile and analyze various data sources to process the info in a unique matchmaking algorithm.


Negotiation

We exactly know the crucial details of li-censor requirements and contracts and support the entire negotiation process, avoid hidden obstacles and close deals quickly.


Approvals

A dedicated project manager coordinates all relevant stages of the integration. This includes marketing efforts, which increase the overall campaign awareness.


Reporting

Accurate sales and royalty reportings on a monthly, quarterly or semi-annual basis assure a goal-oriented tracking of branded content as well as timely accounting.

Our Process

Matchmaking

To identify the best match between games and brands we compile and analyze various data sources to process the info in a unique matchmaking algorithm.

Negotiation

We exactly know the crucial details of li-censor requirements and contracts and support the entire negotiation process, avoid hidden obstacles and close deals quickly.

Approvals

A dedicated project manager coordinates all relevant stages of the integration. This includes marketing efforts, which increase the overall campaign awareness.

Reporting

Accurate sales and royalty reportings on a monthly, quarterly or semi-annual basis assure a goal-oriented tracking of branded content as well as timely accounting.

Learn how to get started with branded content

Learn how to get started with branded content

Integrations and Deals

BRAND INTEGRATION TYPES

FULLY BRANDED

The brand has 100% presence. The game title reflects the brand name.

All game content is based on the universe of the brand’s IP. Every feature, every piece of content, every character or asset is built for and into the universe of the brand.

A Fully Branded title needs to acquire users and will heavily rely on marketing powers of brand and publisher as it will be positioned as an absolute unique game experience which does not lend from other titles.

Integration and Licensing Types

MASH-UP

Less than 50% of the content is branded. Game title does not reflect integrated brand.

A brand is weld together with a certain feature of a game or app. This feature could be already existing or may be specifically designed for the brand. It perfectly picks up what the brand stands for and makes best use of its unique characteristics

Branded Content as a Mash-up integration can be single virtual items, item packs, quests and events or DLC like map/level packs.

DEAL TYPES

LICENSING

  Deals are based on a licensing business model
  In-game purchases of branded content create revenue streams for developers
  Licensors receive a royalty share for lending their IP to the creation of branded content

ADVERGAMING

  Deals are based on an advertising business model
  Consumers interact with brands in a fun and informative way
  Advertisers pay for the development of the branded game

Integrations and Deals

Integration and Licensing Types

BRAND INTEGRATION TYPES

FULLY BRANDED

The brand has 100% presence. The game title reflects the brand name.

All game content is based on the universe of the brand’s IP. Every feature, every piece of content, every character or asset is built for and into the universe of the brand.

A Fully Branded title needs to acquire users and will heavily rely on marketing powers of brand and publisher as it will be positioned as an absolute unique game experience which does not lend from other titles.

MASH-UP

Less than 50% of the content is branded. Game title does not reflect integrated brand.

A brand is weld together with a certain feature of a game or app. This feature could be already existing or may be specifically designed for the brand. It perfectly picks up what the brand stands for and makes best use of its unique characteristics

Branded Content as a Mash-up integration can be single virtual items, item packs, quests and events or DLC like map/level packs.

DEAL TYPES

LICENSING

  Deals are based on a licensing business model
  In-game purchases of branded content create revenue streams for developers
  Licensors receive a royalty share for lending their IP to the creation of branded content

ADVERGAMING

  Deals are based on an advertising business model
  Consumers interact with brands in a fun and informative way
  Advertisers pay for the development of the branded game

Selected success stories

Selected success stories

Take advantage of branded content! Get started now and contact us!

Take advantage of branded content! Get started now and contact us!

Some of our Partners

Some of our Partners