South Korea’s biggest mobile game publisher announced a major acquisition in North America. It will take over Kabam’s top studio in Vancouver.
The best of Kabam?
This is especially noteworthy since the Canadian division of Kabam is in charge of Kabam’s most successful game Marvel: Contest of Champions. With its best-selling game Kabam managed to generate more than $450m in global revenue since its launch two years ago. The Marvel branded game will be continued by the new South Korean owners and seems to be far from reaching the end of its lifetime. And there is more to come from the Canadian studio. Together with Hasbro developers there are already working on a new movie branded mobile game. In Q2 they will release a new Transformer multiplayer game.
More than just Vancouver
Apart from the studio in Vancouver, Netmarble announced to also acquire the customer support teams based in Austin. Also parts of the business development, marketing, and user acquisition teams from Kabam’s San Francisco headquarters will be part of the deal. The final price for the acquisition remains to be a secret. According to information by GameBeat Netmarble paid around $ 800 million for Kabam’s assets.
Netmarble wants to gain foothold in western markets
“We are thrilled to acquire Kabam’s Vancouver studio, which has proven itself as one of the best in game development, and business competitiveness in the western market inducing the U.S.,” said Netmarble Chief Global Officer Seungwon Lee. “We look forward to strengthening Netmarble’s business in the western market including the U.S. through this deal.”