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Becoming a publisher

Becoming a publisher

To successfully bring a mobile game to the market it needs more than just creativity and good game developing skills. To introduce it to its users a publisher is needed. But what is their role and what skills are needed to self-publish a game? To understand this, we...
The feeling of belonging

The feeling of belonging

How Brands Can Strengthen The Feeling Of Community In Games The success of a game can have many reasons. One of the most important one is that it can create a community around it. In this aspect brands can be of big help. Video and especially mobile games experience a...
What brands can do for games

What brands can do for games

The Relevancy Of Branded Content For The Success Of A Game. With so many games and apps on the digital market, the question developers and publishers must ask themselves is how to monetize their product. Unfortunately there is no recipe that guarantees revenues, but...
Finding the fallen

Finding the fallen

Reinvigorating Games In The Market Apps and games come and go. The rise and fall of a game on the App Store charts is accepted as a natural process in the App Store lifecycle. Games are designed with this eventual end in mind. Although this is a prudent strategy, it...
How football rights make gamers suffer

How football rights make gamers suffer

The current rights situation for football leagues in games is to all gamers’ disadvantage Under the impression of blockbuster franchises like EA’s FIFA series or Konami’s Pro Evolution Soccer you would assume original rights of real-world players and teams are a...