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The magical appeal of virtual reality

The magical appeal of virtual reality

It’s not a secret that virtual reality and augmented reality are up and coming. More and more companies also start discovering it as a useful tool to strengthen their brand. Especially after the success of Pokemon Go both retail companies and licensors want to place...
Why Your Brand Really Needs an App (Really)

Why Your Brand Really Needs an App (Really)

Does your brand need a website? “Of course”, you will say. Nowadays we couldn’t image how that would even be a serious question. Zubin Mowlavi argues that the same should be true for an app as well. And he gives some very convincing reasons. Continue...
The feeling of belonging

The feeling of belonging

How Brands Can Strengthen The Feeling Of Community In Games The success of a game can have many reasons. One of the most important one is that it can create a community around it. In this aspect brands can be of big help. Video and especially mobile games experience a...