Google makes game advertisement easier

Google makes game advertisement easier

A lot of revenue Google makes is due to the booming mobile gaming industry. Knowing this, it comes as no surprise that the company is interested in pushing Google Play games to more customers. And to do just that, Google announced a new tool that makes advertising...
XBOX becomes Spotify for games

XBOX becomes Spotify for games

To revitalize its struggling game console XBOX Microsoft looked at Spotify and Netflix. It adopted the subscription model consumers are already used to with music and videos. In spring Microsoft will launch the XBOX Game Pass. First games are already teased For only...
Nindento Switch divides opinions

Nindento Switch divides opinions

Nintendo just started to widely advertise its new game device (e.g. at this year’s Super Bowl). The Switch comes with revolutionary new features, combining traditional console with a mobile device. Still, the opinions on the Switch range from overexcited to...
This year E3 finally opens to the public

This year E3 finally opens to the public

One of the highlights of the year for the video game industry is clearly the Electronic Entertainment Expo, better known as E3. It is one of the biggest video game events in the world. But in the past, it has always been closed to the public. To attend it you had to...