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Android co-founder Andy Rubin just teased his company’s new phone. He did not reveal much but from what can be assumed from the little information we have, the new device could give Samsung and Apple reason to worry.

First picture posted on Twitter

On Twitter, Rubin posted a picture of their first device on Monday, noting that he’s “really excited about how this is shaping up” and is “eager to get it in more people’s hands.”

Picture hold some clues

Even though the picture shows close to nothing of the device, it seems to reveal one of its most exciting possible features. The yet to be named phone appears to have an edge-to-edge that spans almost the entire front of the device. Both Samsung and Apple are expected to offer a similar screen. Samsung will most likely show it in its new flagship Galaxy S8 later this week. And rumors suggest that also Apple’s iPhone 8 will have a similar technology.

Apple might be seriously worried

Could that mean that in Cupertino they get a little worried about Rubin’s new release? Maybe so. Softbank recently backed out of a $100 million investment into Essential Products, the company behind the release. Many believe that Softbank has been strong-armed by Apple into that decision.

Essential relies on highly experienced management

Nonetheless, Essential Products is moving ahead as planned. The company that, focuses on creating tablets, smartphones, and mobile software is anything but inexperienced. Apart from Rubin, its management also consists of industry vets such as Jason Mackenzie (former HTC’s global vice president) as head of sales, Brian Wallace (previously at Magic Leap, Samsung and Google) as head of marketing, Jason Keats (former lead architect on the iPad and a senior product designer at Apple) as the head of product architecture.

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