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Evghenia Reazanschi
Evghenia Reazanschi
Working Student

Evghenia supports the product and customers success team. Apart from her work with Iconicfuture she is a graduate student at the University of Hamburg in international business.

In her free time Evghenia loves to do yoga. She has a weakness for fashion.

Evghenia’s blog posts

Is Nintendo’s and Sony’s mobile push the end for the console?

Mobile gaming on the rise Two of this year’s coveted Super Bowl commercial slots were filled with advertisements for games. These games were however not meant to be played on the PlayStation or Xbox console, as many would expect. The commercials for Game of War and...

It is not just about lifestyle when celebrities team up with games

Celebrity integration in mobile gaming Since the release and speedy success of Kim Kardashian: Hollywood, a casual lifestyle game based on social climbing, celebrity endorsed games have been on the rise. The game’s developer Glu claims celebrities have turned out to...